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"We believe that all knitting is equal. Some days we crave intricate stitches on tiny needles; other times we want to plow quickly through a comfort project on chunky yarn with large needles. Either way we're happy making something we know we'll want to wear.
We tend toward projects that are utilitarian and friendly—the sweater you reach for when you’re about to make tea or grab the dog's leash for a walk. But we also like the precious, labor-of-love, little jewel of a knitted accessory, a delicately cabled mitt, a lace shawl, you know the kind of thing.
We also think that the yarn in a project is an important design element. We try to imagine how a particular project design will best showcase our yarns’ advantages, their weight and drape potential, how they fill out and define stitches, their ability to showcase a pretty texture.
We want your knitting experience to be a pleasure, and your project to be a success. To that end, we've written our patterns in as clear and user-friendly a way as possible. We've explained the techniques we use, added notes, and offered links to full descriptions of specific techniques we like."